Google to Require All Advertisers to Identify Themselves

Google said it would require all advertisers to verify their identities to purchase ads through the company’s ad-buying software, a move that would help it crack down on ads purveying misinformation or products related to the coronavirus.

Amazon Scooped Up Data From Its Own Sellers to Launch Competing Products

Contrary to assertions to Congress, employees often consulted sales information on third-party vendors when developing private-label merchandise. “We knew we shouldn’t,” said one former employee who accessed such data. 353

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Experiential Retail Is Figuring Out New Footing in Virtual World

Furniture company Burrow opened a 2,200-square-foot flagship store in New York in February, with plans to make shoppers’ visits into experiences. As the novel coronavirus swept the U.S., however, Burrow temporarily closed the doors on March 16.

Aftermarket Sneaker Phenom Stadium Goods Plans Expansion

The reseller of mint-condition sneakers, acquired by Farfetch for $250 million, readies plans for more streetwear, another store—and maybe a shoe of their own.

Michael Jordan Documentary Scores Ratings Win For ESPN Amid Sports Shutdown

The first two episodes of ESPN’s documentary series on the former Chicago Bulls superstar averaged about 6.1 million viewers, giving the network a shot in the arm when live sports are canceled due to the coronavirus pandemic.

YouTube Spars With Auditor Over Transparency of Advertising Risks

Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. 12